Dumb Ways To Die

Clever marketing by Melbourne’s Metro Trains. It even won two out of the coveted four top honours on the first day of awards at the Cannes Lions International Festival of Creativity.

The campaign message featured in the video: of all the stupid ways to die, acting unsafely around trains is the most inane.* Go and have a laugh. Watch this video. Maybe even pick up a few life lessons on certain situations to avoid.

Hope you’re having a lovely day!

-The Fine Duchess

Video via Red Meets Blue Design. Song written by The Cat Empire‘s Ollie McGill (keyboards).

*quoted from USA Today

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